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Monday 7 October 2013

Hip To Be Square: Part Two In a No-Doubt Ongoing Series

Say, does anyone remember when the trailer for The Hangover was released a few months ago? All the pop culture trailer reviewers were like, "oh my, this looks like the best!" Okay, yes. So, does anyone remember when the trailer for I Hope They Serve Beer In Hell was released last week? All the pop culture trailer reviewers were like, "oh, no, it feels like someone pooped directly into my eyeball!"

Okay. So, hey, has anyone noticed that they are basically the same trailer?






Weird, right? You can't attribute the different critical reactions to changing tastes, since they're only being released a few months apart. Nor can you attribute it to one movie being ripped off from the other, since they were probably being made at roughly the same time. I know that, last week, I did this fun little thought experiment where I compared mainstream frat-dude misogyny (DEPLORABLE!) to cute hip fashionable pseudo-indie misogyny (IRONIC!) and it turned out that they were basically the same thing and the differing reactions to them were attributable only to a phenomenon scientists refer to as "bullshit," but let's not jump to conclusions. Let's puzzle out the vastly differing critical reactions to these no-doubt vastly different trailers step by step, with this handy checklist:
1) BACHELOR PARTY: Check!
2) BAND OF BROS: Check!
3) CASTRATING HARPY WHO DOESN'T WANT HER BOYFRIEND TO EVER HAVE ANY FUN EVER, AND THEREFORE EXPRESSES RESERVATIONS RE: BACHELOR PARTY WITH BAND OF BROS: Check.
4) CASTRATING HARPY WHO SCREAMS INTO THE PHONE ABOUT WHEREABOUTS OF HER BOYFRIEND: Check.
5) STRIPPERS AS PUNCHLINES: Check, indeed! (Andy from The Office gets married to one! You can hear him scream the comedy-gold line "I married a whore" in a different version of the trailer; presumably later he gets down with her on the basis that she is not a castrating harpy.)
6) CONFRONTATION WITH POLICE: Check, again! It is getting pretty tiresome running down the list, actually. Oh, but:
7) HILARIOUS FACIAL INJURY: Check, and:
8) PRESENCE OF BELOVED "INDIE" COMEDIAN (WHATEVER THE FUCK THAT MEANS) THAT ENSURES PEOPLE WILL GO SOFT ON THE WHOLE THING EVEN THOUGH SAID BELOVED INDIE COMEDIAN IS BASICALLY SIGNING UP TO BECOME WILL FERRELL (SOME OF US REFER TO THIS AS "SELLING OUT"): No! Sadly, I Hope They Serve Beer In Hell lacks this crucial element. Also, Tucker Max is beloved by gross sexist "frat boys" as opposed to gross sexist indie dudes (THOSE DON'T EXIST! INDIE DUDES ARE ALWAYS TOTES SENSITIVE AND COOL AND UNCONVENTIONAL, ha ha, J/K), so that's a strike against it. This movie looks terrible. Fire away, everybody!
So, there you have it. Zach Galifianakis is basically a pair of gold hologram leggings. Glad I could help you puzzle this one out.


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